Toothpaste manufacturer Pepsodent was bought by Lever Brothers Co. of Mass., a subsidiary of the Netherlands Lever Brothers & Unilever, N.V.

Three months ago handsome Charles Luckman, 35, vowed he would sell The Pepsodent Co. of Chicago to no one (TIME, April 10). Last week, amid considerable commercial mystery, President Luckman sold the company for “upwards of $10 million.” The buyer was Lever Brothers Co. of Mass., subsidiary of the Netherlands…